Managed the marketing and creative budgets of $2M+ for the fiscal year and tracked expenditures with the accounting team, ensuring the budget vs. actuals report was within forecasting benchmarks. (Committee for Children)

Coached customer success and sales teams with event training that outlined performance objectives with measurable tactics for targeted event initiatives and directed on-site personal operations for the conference cycle. (Committee for Children)

Executed end-to-end logistics for 12-14 annual industry tradeshows by negotiating sponsorships and managing deliverables, which included incentives and communications tailored to audience segments. (Committee for Children)

Accelerated sales pipeline through event life cycle campaign with CRM to promote Second Step presence at national conferences, while capturing ROI and a 10% baseline post-event lead nurture for integration. (Committee for Children)

Strategized the Second Step digital event experience, which included content development, email promotion, building registration links in Marketo/Zoom platforms, and completing QA to produce 16-20 monthly webinar offerings. (Committee for Children)

Created personalized event tracks, such as executive sessions for industry-focused gatherings by curating SaaS activations, marketing content, and executive presentations to align with business goals for the fiscal year. (Committee for Children)

Supported direct and indirect marketing campaigns with specific product knowledge of Second Step software and services with direct mail, digital advertising, PPC, and various B2C/B2B channels. (Committee for Children)

Increased brand engagement by curating content calendar to maximize web traffic and metrics on Facebook, Instagram, and LinkedIn via HubSpot to grow awareness of organization mission within target markets. (Solari)

Collaborated with mental health organizational partners to implement a cohesive marketing vision for 988answeringthecall.org to improve accessibility for civic engagement and activate the 988 call to action. (Solari)

Performed day-to-day email marketing activities including content management, template set-up, scheduling, testing, and segmentation via Robly with list sizes up to 5,000+ constituents for 21 Association sections. (Contract - Atlanta Bar Association)

Managed five Chapter campaign websites through the website hosting platform, Drupal, to publish content with continuity of themes and attention to detail that met the business needs of the organization. (Contract - The Leukemia & Lymphoma Society)

Analyzed social media, website metrics, and Google analytics for comprehensive monthly reports to present at board meetings; used data to tailor content to specific target audiences and maximize awareness of campaigns. (Contract - Atlanta Bar Association)

Strategized with new market and competitor research to identify brand development, analyze the company's long-term needs, and execute assigned deliverables against tight deadlines. (Contract – Itivate)

Planned the Global Marketing Summit for Mueller Water Products by managing vendors, presentation schedule, and travel for the international marketing team. (Contract - Mueller Water Products)

Managed publicity opportunities to include media relations with various news affiliates in San Antonio earning over 750,000 impressions and $40,000 in ad value. (Texas Diaper Bank)

Supervised and implemented the Million Diapers for Babies campaign, which included kick-off press conference, fundraising events, securing sponsorship, and celebration gala that raised over $60,000. (Texas Diaper Bank)

Produced the United Way campaign video for the Texas Diaper Bank utilizing Adobe Creative Suite, winning the agency campaign kick-off for most creative video in San Antonio and securing in-kind donations; viewed over 13K times on Facebook. (Texas Diaper Bank)